Explore St. Louis “In The Know” Ad Campaign
Explore St. Louis’ “In The Know” ad campaign, featuring celebrities with St. Louis roots, started in late 2017 with Sterling K. Brown recording the first set of spots. Over the last two years the campaign has expanded to feature seven St. Louis celebrities (John Goodman, Jenna Fischer, Andy Cohen, Jackie Joyner-Kersee, Jennifer Lewis and Becky Sauerbrunn along with SKB). The campaign has won two Mid-America Regional Emmy Awards along with being awarded “Best In Show” at the Hospitality Sales and Marketing Association International’s prestigious Adrian Awards. In 2019 the campaign has run in 10+ target markets throughout the Midwest via broadcast and digital platforms and resulted in more than 10.7 million aware households. You can find the creative featuring all the celebrities at www.explorestlouis.com/intheknow/.