The Anheuser-Busch brewery in St. Louis consists of elaborate, red-brick buildings in the Germanic-Romanesque style, and this time of year, the stunning architecture is amplified by more than a million twinkling lights.

At the 40th annual Brewery Lights, guests can enjoy the remarkable holiday experience in a number of ways: Stroll down Pestalozzi Street arm in arm with your sweetheart, gather around a private fire pit with friends or bust a move on the light-up dance floor with your kids.

Every night, there will also be a complimentary beer for those 21 and older, a 10-minute light show and a festive parade, including a vintage truck, rollicking floats, street performers and, of course, Budweiser Clydesdales. In 2025, those 21 and older can also sneak away to the VIP speakeasy, complete with Cutwater cocktails, live jazz and parlor games.