Get In The Know With Famous STL Insiders

When planning a trip to St. Louis there are many “must do’s”, like the Gateway Arch and Busch Stadium, but visitors will miss out if they don’t go out exploring. St. Louis has more than meets the eye when it comes to cool neighborhoods, dining, micro-breweries, and great live music. To take advantage of all St. Louis has to offer, we sought out some insider advice from a few familiar faces, so you can be "in the know" during your trip.

Hidden Gems - From the Iconic to the Unbelievable

Beyond the Arch, St. Louis serves up family fun and nightlife in eclectic, vibrant neighborhoods all throughout town. Emmy-winning actor and STL-native, Sterling K. Brown shares a little insider info to help you uncover the hidden gems that make St. Louis special, from unique local shops in the Delmar Loop to multi-story slides at City Museum.

See & Do

"BLUES" :30

Going to see the Cardinals or Blues? What are you going to do after the game?


You're sure to find family fun at attractions and museums throughout St. Louis.


Experience the character of St. Louis' through its unique neighborhoods.

"ARCH" :30

The reimagined Gateway Arch National Park has a brand new look for you to discover.

“People overlook the Midwest. But the Lou represents. I feel like there’s so much of this city that I have yet to explore.”

– Sterling K. Brown

Meet Sterling K. Brown

You may know him as Randall on NBC’s This Is Us, but you may not know Sterling K. Brown grew up right here in St. Louis. Last fall, he dropped by to film four new TV commercials with Explore St. Louis. We’ll let him tell you why.

Discover the Soul of the City Through Music and Food

St. Louis is well-known for its music icons like Chuck Berry and lip-smacking comfort foods like frozen custard. Accomplished performer and native St. Louisan John Goodman knows a thing or two about music and food. From one of the country’s best new restaurants like Vicia, to legendary music venues like The Pageant, let John Goodman show you how a trip to St. Louis can hit all the right notes — and taste buds.

Dining & Nightlife

"Dining" :30

St. Louis is quickly garnering recognition as a food destination as innovative and decorated chefs are reshaping the local culinary scene.

"Music" : 30

From concert venues to intimate clubs it's easy to get your music fix in St. Louis.

“It’s not just flyover country, it’s a great destination on its own.”

– John Goodman

Meet John Goodman

You may know him as a renowned television and film actor, but you may not know John Goodman grew up right here in St. Louis. See why he loves and still misses STL.