Explore St. Louis Expands National Sales Team with Addition of Lauren Silberman as Director of National Accounts Friday November 7, 2025 By Catherine Neville Explore St. Louis has appointed Lauren Silberman as Director of National Accounts. Based in Chicago, Silberman will lead strategic sales efforts across key verticals including medical, financial and insurance markets, with a focus on securing large-scale national conventions that drive hotel demand and generate significant business for America’s Center Convention Complex. Silberman brings more than two decades of proven success in hospitality sales and marketing. She has held senior sales leadership roles with many of the nation’s top convention hotels, including Hiltons of San Francisco, Hilton Chicago, Palmer House, Sheraton Grand Chicago Riverwalk and Westin Chicago North Shore. She has consistently delivered high performance in complex, multi-property environments and has earned industry recognition for exceeding aggressive revenue goals, shifting market share and building long-term client partnerships. “Lauren is a results-driven sales leader with a strong reputation in the meetings industry and a proven ability to build deep client relationships,” said Brian Atchison, Chief Sales Officer for Explore St. Louis. “Her expertise in high-demand convention markets and success in securing large national programs will strengthen our sales presence and elevate St. Louis as a premier destination for major meetings and events.” Throughout her career, Silberman has excelled in high-volume convention destinations, managing Fortune 500 corporate relationships and major association portfolios across technology, medical, financial, biotech and pharmaceutical sectors. Her deep industry relationships, Midwest and national market experience and expertise in securing large peak-night programs will support Explore St. Louis’ continued momentum and competitive positioning. “Bringing Lauren on board reflects our commitment to targeted growth and expanding our strategic market reach,” said Ed Skapinok, Chief Commercial Officer for Explore St. Louis. “With extensive experience in key sectors and a track record of delivering exceptional results, she is poised to help accelerate our convention business and drive meaningful economic impact for St. Louis.” In her role, Silberman will manage new business development, lead proactive sales outreach, represent the destination at national industry events and collaborate with planners considering large meetings and citywide conventions in St. Louis. She is an active member of FICP and MPI and has been recognized repeatedly for sales excellence throughout her career. Please find a headshot of Silberman here. Share
