Explore St. Louis Marketing Efforts Strike Gold at National Level
For Immediate Release
EXPLORE ST. LOUIS MARKETING EFFORTS STRIKE GOLD AT NATIONAL LEVEL
Two Explore Advertising and Digital Marketing Campaigns Receive HSMAI Adrian Awards
ST. LOUIS (February 17, 2016) – Two Explore St. Louis campaigns – “St. Louis is the Stop for Nonstop Fun” and “St. Louis Civic Pride” – captured Gold Awards on Tuesday during the Hospitality Sales and Marketing Association International (HSMAI) 2015 Adrian Awards in New York City. The Adrian Awards are the world’s largest and most prestigious travel marketing competition, recognizing outstanding achievements in advertising, digital marketing and public relations. In total, Explore St. Louis won four Adrian Awards (three Gold, one Silver).
“Our team remains focused on developing unique, compelling and memorable campaigns for our many audiences and stakeholders,” said Brian Hall, chief marketing officer of Explore St. Louis. “Not only do the Adrian Awards recognize our hard work but our effectiveness in marketing our destination to travel and leisure customers as well as meeting and event planners nationwide. We are truly honored to be recognized as an industry leader.”
More than 1,300 entries were submitted for this year’s competition and were judged by hospitality, travel, tourism and media professionals. Each entry was carefully evaluated on its own merits and success in achieving its objectives.
The Explore St. Louis 2015 leisure campaign ”St. Louis is the Stop for Nonstop Fun” won two Golds in the TV Advertising and Digital Marketing categories. The “St. Louis Civic Pride” TV commercials, featuring a host of St. Louis celebrities including Bob Costas, Joe Buck, Jackie Joyner Kersee and Miss Robbie, garnered a Gold and Silver in the TV Advertising category.
For more information on the competition and the awards ceremony, visit www.AdrianAwards.com.
Explore St. Louis is the driving force behind St. Louis’ $5 billion convention and tourism industry. In addition, Explore St. Louis manages and operates America’s Center Convention Complex®, which includes 502,000 square feet of prime exhibit space, a 28,000 square-foot ballroom, the 67,000-seat Edward Jones Dome, the 1,400-seat Ferrara Theatre, and the St. Louis Executive Conference Center.