Explore St. Louis’ Sterling K. Brown Ad Campaign Takes ‘Best in Show” at HSMAI Adrian Awards

Wednesday January 23, 2019

By Explore St. Louis Guest

For more information, contact:
Anthony Paraino at 314-992-0654
aparaino@explorestlouis.com

For Immediate Release

EXPLORE ST. LOUIS’ STERLING K. BROWN AD CAMPAIGN TAKES ‘BEST IN SHOW’ AT HSMAI ADRIAN AWARDS INTERNATIONAL COMPETITION

Winners Recognized for Achievements at Event in New York City

ST. LOUIS (Jan. 23, 2019) – Last night, the Hospitality Sales & Marketing Association International (HSMAI) honored Explore St. Louis and H&L Partners’ Sterling K. Brown ad campaign with a ‘Best In Show’ award, as well as Platinum and Gold marketing awards during the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.

“We couldn’t be more thrilled to receive such great recognition from our industry peers, but the proof is in the results and this campaign delivers,” said Brian Hall, CMO of Explore St. Louis. “Special thanks to Sterling K. Brown for making it possible - he’s an amazing talent and wonderful St. Louis ambassador.”

Explore St. Louis received the following awards:
 PLATINUM: Sterling K. Brown TV Advertising Series (also named ‘Best in Show’)
 GOLD: Sterling K. Brown Integrated Marketing Campaign

Explore St. Louis and H&L Partners were honored during the HSMAI Adrian Awards Gala on Jan. 22, 2019, at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala also celebrated award-winning work, lifetime achievement and the HSMAI Top 25 Extraordinary Minds in
Hospitality Sales, Marketing, and Revenue Optimization.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAIROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprised of more than 7,000 members worldwide, with 40 chapters in the Americas Region.

About Explore St. Louis
Explore St. Louis is the driving force behind St. Louis’ $5.8 billion convention and tourism industry, the official destination marketing organization of St. Louis City and County and operator of the America’s Center Convention Complex.

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