HSMAI to Honor Explore St. Louis with a Gold Adrian Award for Travel Marketing Excellence

Thursday December 14, 2017

By Patrick

For more information, contact:
Anthony Paraino at 314-992-0654
aparaino@explorestlouis.com, or
Kiara Bryant at 314-992-0614

For Immediate Release

Winners to be recognized for Achievements at Gala on Feb. 20, 2018 in New York City

ST. LOUIS (Jan. 9, 2018) – The Hospitality Sales & Marketing Association International (HSMAI) will honor Explore St. Louis and H&L Partners with nine marketing awards, including three Gold, five Silver and one Bronze, in the 61st annual Adrian Awards, the largest and most prestigious global travel marketing competition.

“We’re thrilled to have our marketing campaigns recognized by hospitality marketing peers around the world judging this prestigious competition,” said Brian Hall, CMO of Explore St. Louis. “We’re committed to presenting consumers and clients with innovative and inspiring campaigns that help position St. Louis as the vibrant and exciting destination it is. Special thanks to H&L Partners who have helped in crafting award-winning marketing on our behalf for the past ten years.”

The awards are:
• GOLD: St. Louis Winter Classic Campaign – Digital Marketing
• GOLD: STL.Live - Digital Marketing Innovation
• GOLD: STL.Live - Website User Experience
• SILVER: 2018 Arch World Premiere Booking Incentive – Integrated Marketing Campaign – Meetings/Conventions
• SILVER: STL.Live - Integrated Market Campaign for Consumers
• SILVER: D.C. “Kiss” TV Campaign – Advertising Campaign - Sweepstakes Consumer/Group Sales/Travel Trade
• SILVER: STL.Live – Web Site Design
• SILVER: St. Louis Winter Classic Campaign – Integrated Market Campaign for Consumers
• BRONZE: D.C. “Kiss” TV Campaign – Advertising Campaign – Consumer/Group Sales/Travel Trade

“The theme of this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero.’ It’s fitting because the winners have all taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to celebrating these trailblazers and sharing their exceptional work at the Adrian Awards Gala.”

Explore St. Louis and H&L Partners will be honored during the HSMAI Adrian Awards Gala on Feb. 20, 2018 at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.

Winning entries will be viewable in the winners’ gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprising of more than 7,000 members worldwide, with 40 chapters in the Americas Region.

About Explore St. Louis
Explore St. Louis is the driving force behind St. Louis’ $5 billion convention and tourism industry, the official destination marketing organization of St. Louis City and County and operator of the America’s Center Convention Complex.

# # #