St. Louis CVC Marketing Efforts Garner HSMAI Adrian Awards

For more information, contact:
Anthony Paraino

For Immediate Release


Seven of the CVC’s Advertising and Digital Marketing Campaigns
Receive National Recognition

ST. LOUIS (Feb. 24, 2015) – Two St. Louis Convention & Visitors Commission (CVC) campaigns – “Meet St. Louis Again” and “St. Lou is…Pet Friendly” – won Gold Awards on Monday during the Hospitality Sales and Marketing Association International (HSMAI) 2014 Adrian Awards in New York City.  The Adrian Awards are the world’s largest and most prestigious travel marketing competition, recognizing outstanding achievements in advertising, digital marketing and public relations.  In total, the CVC and its communications marketing firm, St. Louis-based H & L Partners, took home seven Adrian Awards (two Gold, two Silver and three Bronze).

“Our team is focused on creating unique and memorable campaigns for our many audiences and stakeholders,” said Brian Hall, chief marketing officer of the St. Louis Convention & Visitors Commission.  “The Adrian Awards recognize not only our hard work, but that we are one of the leaders in our industry for effectively marketing our destination with travel and leisure customers, as well as meeting and event planners from across the nation.”

More than 1,200 entries were submitted for this year’s competition and were judged by hospitality, travel, tourism and media professionals.  Each entry was carefully evaluated based on their own merits and success in achieving their objectives.  The two CVC campaigns garnering Gold recognition were the digital marketing piece, Meet St. Louis Again, and the advertising entry, St. Lou is…Pet Friendly.  In addition, the CVC was recognized for the following:

  • Silver Award in Advertising: Meet St. Louis Again – Meeting Planner Campaign
  • Silver Award in Advertising: Meet St. Louis Again – Print Series
  • Bronze Award in Advertising – Meet St. Louis Again – Single Entry Print
  • Bronze Award in Digital Marketing – Meet St. Louis Again Web site
  • Bronze Award in Digital Marketing – Weekend Quickie Web User Experience

For more information on the competition and the awards ceremony, visit


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

About St. Louis CVC

The St. Louis Convention & Visitors Commission is the sales and marketing organization responsible for marketing St. Louis City and St. Louis County as a convention and meeting site and as a leisure travel destination.  In addition, the CVC manages and operates the America’s Center Convention Complex®, which includes 502,000 square feet of prime exhibit space, a 28,000 square-foot ballroom, the 67,000-seat Edward Jones Dome, the 1,400-seat Ferrara Theatre and the St. Louis Executive Conference Center.

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