St. Louis Hotel Performance Surges in 2025, Leads Top 25 U.S. Markets in Occupancy and Demand Growth

ST. LOUIS: St. Louis City and St. Louis County continued their strong recovery and growth trajectory in 2025 with significant gains in hotel performance metrics. According to data sourced from CoStar with STR Benchmark, which aggregates data from 90,000 hotels representing 11.8 million guest rooms in more than 190 countries, St. Louis outpaced all top 25 U.S. markets in both occupancy and demand growth, and delivered one of the strongest revenue per available room (RevPAR) gains in the nation.

Key 2025 performance highlights year to date through November compared to 2024 include:

Occupancy up 6.7% – leading the top 25 U.S. markets in percentage growth
Demand up 5.8% – leading the top 25 U.S. markets in percentage growth
RevPAR up 9.7% – the second highest percentage increase among the top 25 U.S. markets, trailing only San Francisco, CA

“Of the top 25 markets, St. Louis has the second highest RevPAR gains this year (+9.7%). It has seen consistent RevPAR growth since February, with multiple months of double-digit gains,” said Isaac Collazo, senior director of analytics at STR, which is integrated with CoStar reporting, highlighting the region’s sustained momentum. The strong performance reflects a broad mix of leisure travel, conventions and meetings, sporting events and concerts across the region.

Mayor Cara Spencer added, “This shows St. Louis is back on the map as a ‘must-visit’ destination for travelers and meeting planners from across the country. An upswing in tourism delivers immediate results, with visitors spending more in local neighborhoods, creating new jobs and momentum for our entire community. We are building a St. Louis that attracts visitors and inspires residents with vibrant experiences day and night.”

Brad Dean, President and CEO of Explore St. Louis, said, “St. Louis’ hospitality industry delivered remarkable performance in 2025. Leading the top 25 U.S. markets in occupancy and demand growth and securing top tier RevPAR gains underscores the strength of our tourism economy. This performance is a testament to our city’s unique attractions, world-class venues, expanding hotel inventory and the creativity of local partners who continue to elevate the St. Louis experience.”

As the region looks ahead to 2026, ongoing hotel performance growth reinforces St. Louis’ competitiveness in the national travel marketplace and supports economic vitality across neighborhoods and districts throughout the city and county.

Access graphics that reflect top 25 market data here.