St. Louis Tourism Facts

  • St. Louis hosts more than 25.88 million visitors each year.
  • Visitors spend $5.38 billion in St. Louis each year.
  • More than 88,000 St. Louis-area residents are employed in the hospitality industry.
  • The St. Louis region has 38,000 hotel rooms, 8,000 of which are located within a mile of America’s Center, St. Louis’ downtown convention facility.
  • Leisure visitors spent an average of $801 per travel party (3.1 people) during their stay in St. Louis and average 2.7 nights per trip.
  • Average Number in Travel Party: 3.1
  • Travel Parties Including Children:45%
  • St. Louis offers more free major attractions than anyplace outside of the nation’s capital including the Saint Louis Zoo, Saint Louis Art Museum, Saint Louis Science Center, Missouri History Museum, Anheuser-Busch InBev Brewery, the Old Courthouse, Cahokia Mounds, Laumeier Sculpture Park, Lewis & Clark State Historic Site, Purina Farms and the Grant’s Farm animal preserve.
  • According to a recent survey visitors cited the “variety of things to see and do” as their main reason for coming to St. Louis.
  • Tourism generates $1 billion in local, state and federal taxes annually.


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Your readers should call 1-800-916-0037 (USA and Canada) or 1-314-421-1023 for a free copy of the Official St. Louis Visitors Guide or point, click and explore St. Louis online.

MEDIA NOTE: For more information or photography of St. Louis, send an e-mail. For up-to-date information about St. Louis, your readers should call Explore St. Louis at 1-800-916-0037 or check out our website.

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