PrideFest Brings Colorful Celebrations and Inclusive Events to Downtown St. Louis

Spotlighting the diverse and dynamic LGBTQIA+ community and bringing awareness and support to the historically marginalized group, PrideFest is one of the signature Pride celebrations in St. Louis.

This year, the LGBTQIA+ festival will take place on June 28 and 29. Every year, celebrations happen at the end of June to coincide with the Stonewall Riots, which occurred in New York City on June 28, 1969, in response to a police raid of the Stonewall Inn, a gay club located in Greenwich Village. The historic uprising served as a catalyst for the gay rights movement in the U.S.

“PrideFest is always a good time,” Jordan Braxton, an educator and advocate for LGBTQIA+ rights, says. “Last year, the festival drew more than 325,000 people to downtown St. Louis, and this year, we’re expecting a similarly sized crowd – plus, the same great energy!”

During PrideFest, local, national and international talent will grace the main stage. Headliners include American Idol stars Jordin Sparks and David Archuleta, who will be accompanied by hip-hop duo Flyana Boss and Midwest singer Madison Rose.

Vendors will dot the Gateway Mall between Tucker Boulevard and 15th Street, and The Hive will welcome people aged 25 and younger to talk, listen, dance and unleash their pride in a safe space.

In 2025, PrideFest will charge $10 for general admission, or you can splurge on a VIP pass, which includes festival admission, all-inclusive food and drinks, a special guest DJ presented by Red Bull, reserved viewing of the Swade Dispensary Stage, a swag bag and access to an air-conditioned tent and private bathrooms.

The spirited celebrations will culminate in the Grand Pride Parade on June 29, which remains free to attend. Beginning at noon, the procession will travel down Market Street from 8th to 18th streets.

“We usually have between 175 and 200 entries,” Braxton, who is also the parade director, says. “Local companies, organizations, nonprofits and elected officials participate alongside national companies.”

BandTogether, St. Louis’ LGBTQIA+ band and color guard comprised of volunteers, leads the way, setting the tone for the parade, and most floats blast music and hand out beads, T-shirts, cups and tchotchkes.

“Everyone is welcome at PrideFest,” Braxton emphasizes. “The LGBTQIA+ community is very inclusive, so we welcome people in the community as well as allies.

“PrideFest is an opportunity for everyone to get together to celebrate our uniqueness,” she continues. “There are so many times when people in the queer community don’t get to live authentic lives because of their families or their jobs or their hometowns. There’s so much misinformation about our community circulating, and the hate that some people feel is unnecessary because we’re just trying to live our lives. It’s a shame that queer people don’t always get to do that, and that’s why PrideFest is so important. PrideFest is a time when we can celebrate, support and uplift each other.”

PrideFest has been spreading love, joy and pops of color across St. Louis since 1980. It continues to grow, reinforcing its mission to foster an understanding and a tolerance of the LGBTQIA+ community by raising awareness through educational programs and events leading up to the annual PrideFest in St. Louis.