HSAMI Honors Explore St. Louis With Silver Adrian Award for Outstanding Travel Marketing

Winners to be celebrated in New York on February 18

ST. LOUIS: The Flavor of St. Louis, a film produced by Explore St. Louis, will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis, February 18, 2025.

The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. For 2024, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing and broadcast integration.

Explore St. Louis will receive a Silver Adrian Award for The Flavor of St. Louis in the category of Digital – Video (Single Entry).

“We’re incredibly proud of this recognition,” says Catherine Neville, vice president of communications for Explore St. Louis. “Since the film’s premiere last fall, The Flavor of St. Louis has been leveraged to promote St. Louis as a can’t-miss culinary destination through a number of channels. The film was the base of a larger campaign that engaged media across the board and reached food-interested travelers via print and digital channels as well as television. Since its debut, the film has also been nominated for a Skift Award, and we continue to show the world the quality and delicious diversity the St. Louis food scene has to offer.”

This year’s theme, Wish You Were Here, highlights the stories of the memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences that inspired the notion that travel is about more than just the destination, cultivating a passion for the journey and memories collected along the way.

“The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey,” said Brian Hicks, president and CEO of HSMAI. 

The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 18 celebration. Visit adrianawards.hsmai.org for more information on the event and competition. 

To view The Flavor of St. Louis, click here.