St. Louis’ Ted Drewes tops SoolNua #worldICECREAMindex

St. Louis’ Ted Drewes tops SoolNua #worldICECREAMindex
Dublin, 14 September 2016

With 30,000 votes cast, SoolNua’s 2nd annual #worldICECREAMindex drew to exciting climax this week as St. Louis’ Ted Drewes finally overtook Bratislava’s Koun to take the highly coveted top stop in the rankings. During the final weeks of voting the top three contestants constantly swapped places, but, in the end, Ted Drewes was the clear winner.

“SoolNua’s #worldICECREAMindex celebrates and recognises the central role that ice cream plays in defining a destination and highlighting its authenticity and originality. We’re thrilled to see that it has captured the imagination of destinations as far apart as Vancouver and Istanbul” said Patrick Delaney of SoolNua.

SoolNua’s Pádraic Gilligan added: “This year’s rankings were hotly contested with over 20 DMOs from 13 different countries participating. It was particularly gratifying to see how creatively the top DMOs and their stores engaged with visitors to secure votes and to build brand profile”.

“With so many great ice cream shops and destinations from around the world participating in this fun (and delicious) competition, it is truly an honour for Ted Drewes, St. Louis and the U.S. to be recognised as the winners of the 2016 #worldICECREAMindex,” said Kitty Ratcliffe, president of Explore St. Louis. “Ted Drewes is an institution in our city and has been serving up amazing frozen treats for visitors and residents along historic Route 66 for generations. We want to give a special thank you to all the Ted Drewes’ fans who voted for them and helped secure this very sweet and special recognition.”

Ted Drewes of St Louis (USA) was the 2016 #worldICECREAMindex winner ahead of Koun from Bratislava (Slovakia) and Lake Lounge at the Grand Hotel Toplice in Lake Bled (Slovenia). Full rankings of the stores, cities and countries for 2016 may be viewed here.
About SoolNua

SoolNua is a specialist agency working with destinations, venues and hotels on strategy, marketing and training for the MICE market. The #worldICECREAMindex is a SoolNua initiative aimed at highlighting the different, disruptive ways that destinations can build brand awareness.

Contact: Aoife McCrum, Social Media & Digital Marketing Manager
+353 85 154 5335 |

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