NBA Superstar Jayson Tatum to Join Explore St. Louis Celebrity Campaign

Wednesday August 2, 2023

By Catherine Neville

ST. LOUIS – The next homegrown national celebrity to join the Explore St. Louis for its award-winning “In the Know” marketing campaign will be NBA star Jayson Tatum. While in town for Jayson Tatum Night at Busch Stadium, Tatum filmed television ads to share his favorite things to do and places to visit in St. Louis.

“We are excited Jayson Tatum is our newest celebrity spokesperson to highlight all the great things St. Louis has to offer,” said Brian Hall, chief marketing officer for Explore St. Louis and creator of the campaign. “Our ‘In the Know’ campaign has proven to be a fun way to attract new visitors and inspire more people to explore St. Louis; having Jayson as part of it will make it even more successful.”

Tatum’s ads will air in September throughout the Midwest including Chicago, which is St. Louis’s largest feeder market.

As a token of gratitude for Tatum’s participation in the ad campaign, Explore St. Louis will make a donation to the Jayson Tatum Foundation, whose mission is to positively impact and inspire children, teens and their families through education, athletics and support, and to encourage them to strive to fulfill their dreams and aspirations.

The “In the Know” marketing campaign debuted in 2017 with a series of spots featuring Sterling K. Brown has since featured Nikki Glaser, John Goodman, Jenna Fischer, Andy Cohen, Jackie Joyner-Kersee, Jenifer Lewis, Becky Sauerbrunn and Ozzie Smith. The campaign has won two Mid-America Regional Emmy Awards along with being awarded “Best in Show” at the Hospitality Sales and Marketing Association International’s prestigious Adrian Awards. The campaign airs in 10+ target markets throughout the Midwest via broadcast and digital platforms and has resulted in more than 10.7 million aware households. You can find all the celebrities at